Virus-Proof Your Small Business


When disaster hits, writers pick up their pens. This past year has been no exception, with the twin challenges of a worldwide pandemic and a resulting recession. There’s plenty to be said on the subject! When all is said and done, however, how can any of that commentary help the energy solutions space? What can be learned from it? What are the immediate and long-term impacts of any of this advice?

Virus-proof Your Small Business

In response to the challenges, we have offered a variety of webinars to help pull sales professionals through, in particular Learn the Secrets of Selling in a Recession: Put the Wind Back in Your Sales! as well as Selling to Small Business Owners.

If you’re looking for a handy guide in book form, I would recommend Douglas Kruger’s Virus-Proof, which is a timely guide on how to survive during these uncertain times. 

Here is the summary on Amazon

The past two decades were among the most prosperous in history, with over a billion people lifted out of extreme poverty. Then 2020 hit, and, along with it, the coronavirus pandemic.

“The effect on economies will be extreme. What can small businesses do to survive the Covid-19 crisis? Business coach and author Douglas Kruger provides actionable answers, with a list of 50 practical ways your business can survive - and even thrive - during this time of uncertainty.

“Business survival entails a simple formula. You must achieve and maintain profits over costs. There are a remarkable number of creative things you can do to stay on the right side of this equation, provided you don't lose your head. Do these things well and you'll be able to keep your staff employed, continue to serve your customers, grow awareness of your brand, and even come out of this difficult period positioned for growth.

“Right now, owners of small businesses need every smart-cut they can find. Virus-proof Your Small Business provides no fewer than 50, including how to manage and safeguard your cash flow; get your head around the size of the challenge and begin thinking in productive ways; cut costs without cutting employment; use different channels to deliver the same offering; ensure that those who supply you, and those you serve, stay open too.

“An absolutely essential read for any small business owner in this challenging time.”

Selling Energy Mastermind Group Coaching Call 22Nov2021


Read more blogs on Book Recommendation, Sales Success, Business Tips, Recession Selling

Posted by Mark Jewell

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