The Value of an Occupied Seat

By Mark Jewell | May 04, 2022
If you’re trying to sell energy solutions to educational institutions, you need to expand the discussion to include ... Read More >

7 Essential Tips for Selling Electric Vehicle (EV) Charging Stations

By Mark Jewell | April 22, 2022
Today is the 52nd anniversary of Earth Day, and a half-dozen years ago SDG&E hired me to help with Power Your ... Read More >

How to Sell Effectively to Cities, Counties, and School Districts

By Mark Jewell | September 23, 2021
Cities, counties and school districts can be difficult when it comes to implementing energy efficiency projects.  The ... Read More >

Selling Effectively to Condo Boards

By Mark Jewell | September 08, 2021
Students often ask me how to sell to condo boards.  I’ve experienced things from both sides.  I was on a condo board ... Read More >

Strides in Agricultural Lighting

By Mark Jewell | July 29, 2021
Every now and then you hear about amazing strides being made in the field.  Technology continues to change and adapt, ... Read More >

Using Emotions to Sell

By Mark Jewell | March 12, 2021
I've often said that most buying decisions are made emotionally and then justified financially.  I'm not suggesting ... Read More >

Online Marketing Success Techniques for B2B Clients

By Mark Jewell | January 14, 2021
For years, marketing techniques have been moved online. If you aren’t using language that resonates with your prospects ... Read More >

How to Redefine Your Value Proposition

By Mark Jewell | August 25, 2020
If you are hoping to redefine and supercharge your value proposition, you’ll want to consider bringing up ... Read More >

Hitting Those Acupressure Points

By Mark Jewell | May 05, 2020
I've often said that every sale is made emotionally then justified financially.  I'm not suggesting emotions as in ... Read More >