If you’re trying to sell energy solutions to educational institutions, you need to expand the discussion to include ...
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Today is the 52nd anniversary of Earth Day, and a half-dozen years ago SDG&E hired me to help with Power Your ...
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Cities, counties and school districts can be difficult when it comes to implementing energy efficiency projects. The ...
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Students often ask me how to sell to condo boards. I’ve experienced things from both sides. I was on a condo board ...
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Every now and then you hear about amazing strides being made in the field. Technology continues to change and adapt, ...
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I've often said that most buying decisions are made emotionally and then justified financially. I'm not suggesting ...
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For years, marketing techniques have been moved online. If you aren’t using language that resonates with your prospects ...
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If you are hoping to redefine and supercharge your value proposition, you’ll want to consider bringing up ...
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I've often said that every sale is made emotionally then justified financially. I'm not suggesting emotions as in ...
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