It is my studied observation, having been in the business for over 25 years, that the most effective sales ...
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An elevator pitch is how will you capture someone's attention in 15 seconds or less. It needs to be sensitive to what ...
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When it comes to designing presentations, my go-to books are Nancy Duarte’s Resonate and Slide:Ology. However, if ...
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It doesn’t matter how many great ideas you have – unless you are able to communicate your ideas effectively, you might ...
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Regardless of what we’re selling, we have to make a case for saying yes. With energy efficiency it’s even trickier, ...
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Every now and then you hear about amazing strides being made in the field. Technology continues to change and adapt, ...
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My philosophy is that when it comes to tax benefits and other reasons to do an energy projects, be careful not to let ...
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If you’ve attended my sales training or are a frequent reader of this blog, you know I'm a big fan of using ...
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It’s a famous quote: “Those who cannot remember the past are condemned to repeat it.” It has only been twelve years ...
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What’s one of the first questions you need to ask yourself before attempting to sell an expense-reducing capital ...
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