Pitch Perfect: 5 Elements to A Perfect Elevator Pitch

By Mark Jewell | April 05, 2017
The elevator pitch is a concise statement that grabs attention and communicates value, ideally leading to a next step. Read More >

Mumbo Jumbo

By Mark Jewell | October 19, 2016
  Ever heard someone advising you to stay away from “financial mumbo jumbo” – financial terminology that could confuse ... Read More >

Learning to Pitch from a True Pitcher

By Mark Jewell | October 18, 2016
  Legendary baseball pitcher Sandy Koufax was quoted as saying, “I became a good pitcher when I stopped trying to make ... Read More >

What's in the Mind of Your Prospect?

By Mark Jewell | October 04, 2016
  If you’re meeting resistance while pitching an energy efficiency project, try stepping into your prospect’s shoes for ... Read More >

Make Your Pitch More Memorable

By Mark Jewell | September 23, 2016
  To continue this week’s discussion of effective elevator pitches, today we’re going to talk about visual words and ... Read More >

Improve Your Pitch

By Mark Jewell | September 22, 2016
  Yesterday, we talked about choosing your words wisely and why you should rid your elevator pitch of “fluff” words. ... Read More >

Choose Your Words Wisely

By Mark Jewell | September 21, 2016
  When you’re working on perfecting your elevator pitches, it’s important to check your verbiage to make sure you ... Read More >

How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy

By Mark Jewell | August 29, 2016
  There’s no single formula that turns a salesperson into a successful sales professional. What is common among the ... Read More >

Techniques for Getting Distracted Prospects to Focus

By Mark Jewell | August 20, 2016
  Potential distractions during a phone call can be deadly. Concentration is key to getting accurate information and ... Read More >

Selling Expense-Reducing Capital Projects

By Mark Jewell | July 14, 2016
  What’s one of the first questions you need to ask yourself before attempting to sell an expense-reducing capital ... Read More >