There are countless reasons that a proposed energy project might not be approved. Rather than trying to predict which ...
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People don't take action unless they're motivated, and people don't get motivated unless they're emotional about ...
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Whenever I do a keynote or coaching session for a sales team, I always ask to speak with a half-dozen or more “rock ...
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“Comfort and the fear of change are the greatest enemies of success.” - Jeanette Coron When you’re talking with a ...
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One way to sell in our current environment is telling customers how energy efficiency will help them regain their ...
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You may be convinced an energy-related solution you are proposing could drive important benefits for your ...
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Sometimes your internal champion doesn’t have the resources or staff to shepherd your efficiency project. If that’s the ...
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A lot of people misunderstand the role of the gatekeeper, such as an executive assistant or receptionist. They assume ...
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Years ago we added marketing to our offerings, teaching students about how they can utilize blogs, social media, ...
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When you’re discussing financial benefits with the C-suite, not every conversation should be the same. A CEO is often ...
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