Now more than ever we need to make our elevator pitches memorable and compelling. One of my favorite examples is a ...
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Today, we’ll continue with two more examples that address the following questions (again, through the lens of an HVAC ...
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When you’re going to market with a new product or service, what niches and value propositions would allow you to stack ...
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When you’re talking to the C-suite you need to be aware of who they are and the reasons they get up in the morning. ...
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I've had a lot of conversations with people regarding what makes our one-page proposal successful. "What about my ...
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There are countless reasons someone might be interested in energy efficiency products or services. If you can find out ...
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When you’re selling an energy product or service, it’s pretty much a given that your prospect will raise some concern ...
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There are certain people who will not do business with you unless you lower your price. They’ll feel as if they’re ...
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Part 3 of our “Overcoming Objections” series addresses a very common objection in a non-residential landlord/tenant ...
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Part 2 of the “How to Overcome Objections” series covers the classic issue of the reluctant prospect who insists that ...
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