The New Marketing

By Mark Jewell | April 15, 2019
What is the difference between marketing and advertising?  Seth Godin, the author of This Is Marketing, points out that ... Read More >

Invisible Influence

By Mark Jewell | December 17, 2018
As sales professionals, we often see trends on what is deemed “popular” or “unpopular.”  Sometimes we know the reasons; ... Read More >

Build Your Brand

By Mark Jewell | December 22, 2016
Branding yourself and your business is key to success. What makes you stand out from your competitors? Do your clients ... Read More >

Laws of Social Media Marketing

By Mark Jewell | September 30, 2016
  Social media marketing has become a standard for businesses large and small. It allows a business to communicate ... Read More >

Psychological Concepts to Strengthen Social Media Presence

By Mark Jewell | July 21, 2016
  The ubiquity and rate of change in social media have immensely broadened the landscape of marketing possibilities. If ... Read More >

Do Yourself a Favor

By Mark Jewell | July 08, 2016
  How often do you read blogs and online publications related to sales and marketing (aside from this one, of course)? ... Read More >

What Does My Listener Need to Know?

By Mark Jewell | May 24, 2016
  I talk a lot about communication strategies on this blog because effective communication is vital to success in sales ... Read More >

Business Acumen is Key

By Mark Jewell | April 21, 2016
  I read that one of the fastest growing segments of the sales training industry is business acumen training for ... Read More >

Email Prospecting and Marketing

By Mark Jewell | January 07, 2016
Email is one of the most powerful marketing tools we have at our disposal. It’s also one of the most difficult to use ... Read More >

Guide to Internet Marketing

By Mark Jewell | September 28, 2015
According to the 2014 Digital Democracy Survey by Deloitte, over one third of U.S. consumers are “digital omnivores” – ... Read More >