It’s Too Simple

By Mark Jewell | October 17, 2019
Simple Payback Period (SPP) is a metric that all too many prospects are tempted to use when deciding whether or not to ... Read More >

Take the Safe Road

By Mark Jewell | September 13, 2019
Let’s say you’re preparing a cost/benefit analysis for a proposed efficiency upgrade. The worksheet incorporates your ... Read More >

Savings to Include in Your Financial Summary

By Mark Jewell | September 04, 2019
Yesterday, we discussed the costs that should be included in your financial summary. Today, we’ll dive into the savings ... Read More >

Costs to Include in Your Financial Summary

By Mark Jewell | September 03, 2019
As I’m sure most of you know if you read my blog regularly, compelling (and accurate) financial analysis is a key ... Read More >

12 Practical Lead Generation Tips

By Mark Jewell | August 30, 2019
Finding high-quality leads for your product or service is vital for successful business development. Here are some ... Read More >

What Is Net vs. Contribution Margin?

By Mark Jewell | August 29, 2019
The more you understand “net margin” and “contribution margin,” the more confident you will be discussing these topics ... Read More >

The Fraying Wires Between Americans and Our Energy Future

By Mark Jewell | August 26, 2019
Every now and then a concern or “canary in a coal mine” issue surfaces in our culture.  Gretchen Bakke’s The Grid ... Read More >

Feeling Comfortable with Your Metrics

By Mark Jewell | August 23, 2019
It is really important to understand whether certain metrics are going to work for you or not, and if a metric isn’t ... Read More >

Reframing SIR

By Mark Jewell | January 25, 2019
If you’ve attended my sales training or are a frequent reader of this blog, you know I'm a big fan of using ... Read More >

The Power of Savings-To-Investment Ratio

By Mark Jewell | December 19, 2018
When teaching I almost always reserve a section of the presentation for financial metrics.  One of the most overlooked ... Read More >