What Financial Statements Are Most Important?

By Mark Jewell | April 08, 2021
When it comes to having intelligent financial conversations with your prospects and clients, there are three important ... Read More >

Understanding Life-Cycle Cost Analysis

By Mark Jewell | April 07, 2021
As we discussed in yesterday’s blog, too many of your prospects are fascinated with Simple Payback Period, and it makes ... Read More >

Simple Payback Is Thinking Too Simply

By Mark Jewell | April 06, 2021
Simple Payback Period (SPP) is a metric that all too many prospects are tempted to use when deciding whether or not to ... Read More >

How to Understand a Utility Bill

By Mark Jewell | March 11, 2021
I was recently asked about the best way to read a prospect’s utility bills. Fortunately, I’ve been in the energy ... Read More >

Lighting Retrofit ROI: Part 2 – Proper Metrics

By Mark Jewell | December 31, 2020
The last thing any retrofitter wants is for the project to get within a hair’s width of approval … only for the whole ... Read More >

Lighting Retrofit ROI: Part 1 – Popular Metrics

By Mark Jewell | December 30, 2020
You’ve outlined the retrofit project, discussed the benefits, showed them before-and-after shots of previous projects, ... Read More >

The Truth About Lighting Retrofit ROI: Part 2 - Meaningful Metrics

By Mark Jewell | October 02, 2020
The last thing any retrofitter wants is for the project to get within a hair’s width of approval … only for the whole ... Read More >

The Truth About Lighting Retrofit ROI: Part 1 – Misleading Metrics

By Mark Jewell | October 01, 2020
You’ve outlined the retrofit project, discussed the benefits, showed them before-and-after shots of previous projects, ... Read More >

How to Graciously Decline a Handshake

By Mark Jewell | September 12, 2020
With the spread of Coronavirus (Covid-19), etiquette is rapidly changing in schools, churches and – not surprisingly – ... Read More >

Migrating the Discussion

By Mark Jewell | September 11, 2020
When you’re selling an energy product or service, it’s pretty much a given that your prospect will raise some concern ... Read More >
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