A Simple Strategy for Getting to the Decision-Maker

By Mark Jewell | January 06, 2021
One of the questions that you probably ask yourself when you're trying to understand what it will take to get an ... Read More >

Getting Through the Gatekeeper

By Mark Jewell | November 06, 2020
A lot of people misunderstand the role of the gatekeeper, such as an executive assistant or receptionist. They assume ... Read More >

The Power of Digits-To-Widgets™

By Mark Jewell | October 23, 2020
Imagine you're going to sell an energy efficiency upgrade to a homeowner, and you're going to save them some serious ... Read More >

The Power of 12

By Mark Jewell | September 10, 2019
How do you gain access to the influencers and decision-makers when approaching a new organization with an efficiency ... Read More >

5 Tips for Smarter Decisions

By Mark Jewell | July 20, 2019
When it comes to decision making, everyone has their own process.  However, the most successful people in their fields ... Read More >

The Decoy Effect

By Mark Jewell | May 25, 2019
In Selling Energy trainings, I often encourage students to present their offerings as “Best, Better, Good” rather than ... Read More >

Making Smarter Decisions When You Don't Have All the Facts

By Mark Jewell | March 18, 2019
A study of executive decision-making behavior several years back found that the average CEO made 139 decisions in the ... Read More >

Everything Is a Bet

By Mark Jewell | September 03, 2018
A study of executive decision-making behavior several years back found that the average CEO made 139 decisions in the ... Read More >

Discover the Dominant Purchasing Motive

By Mark Jewell | July 25, 2017
  There are countless reasons someone might be interested in energy efficiency. If you can find out exactly why your ... Read More >

Who Is the REAL Decision-Maker?

By Mark Jewell | July 21, 2017
One of the questions that you probably ask yourself when you're trying to understand what it will take to get an ... Read More >
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