5 Tips for Smarter Decisions

By Mark Jewell | July 20, 2019
When it comes to decision making, everyone has their own process.  However, the most successful people in their fields ... Read More >

The Decoy Effect

By Mark Jewell | May 25, 2019
In Selling Energy trainings, I often encourage students to present their offerings as “Best, Better, Good” rather than ... Read More >

Making Smarter Decisions When You Don't Have All the Facts

By Mark Jewell | March 18, 2019
A study of executive decision-making behavior several years back found that the average CEO made 139 decisions in the ... Read More >

Everything Is a Bet

By Mark Jewell | September 03, 2018
A study of executive decision-making behavior several years back found that the average CEO made 139 decisions in the ... Read More >

Discover the Dominant Purchasing Motive

By Mark Jewell | July 25, 2017
  There are countless reasons someone might be interested in energy efficiency. If you can find out exactly why your ... Read More >

Who Is the REAL Decision-Maker?

By Mark Jewell | July 21, 2017
One of the questions that you probably ask yourself when you're trying to understand what it will take to get an ... Read More >

9 Minutes or Less

By Mark Jewell | June 23, 2017
  In Sheena Iyengar’s TED Talk, “The Art of Choosing”, she cites a study that claims that CEOs make “50 percent of ... Read More >

Strategies to Simplify the Decision-Making Process

By Mark Jewell | January 26, 2017
  Most buyers like to have choices, and they get personal satisfaction knowing that they made the right choice. That ... Read More >

Be the Expert

By Mark Jewell | June 08, 2016
  Yesterday I shared an article on seven actions designed to help you get more referrals and introductions. Ideally, ... Read More >

7 Behaviors to Get More Referrals and Introductions

By Mark Jewell | June 07, 2016
  In the efficiency business, a successful referral can mean the difference between a lousy month and a great one. You ... Read More >
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