In Selling Energy trainings, I often encourage students to present their offerings as “Best, Better, Good” rather than ...
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A study of executive decision-making behavior several years back found that the average CEO made 139 decisions in the ...
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A study of executive decision-making behavior several years back found that the average CEO made 139 decisions in the ...
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There are countless reasons someone might be interested in energy efficiency. If you can find out exactly why your ...
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One of the questions that you probably ask yourself when you're trying to understand what it will take to get an ...
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In Sheena Iyengar’s TED Talk, “The Art of Choosing”, she cites a study that claims that CEOs make “50 percent of ...
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Most buyers like to have choices, and they get personal satisfaction knowing that they made the right choice. That ...
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Yesterday I shared an article on seven actions designed to help you get more referrals and introductions. Ideally, ...
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In the efficiency business, a successful referral can mean the difference between a lousy month and a great one. You ...
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As we all know, selling efficiency is often not a simple task. The technology involved can be complex. Many prospects ...
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