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The Scrum Fieldbook


When it comes to highly sought advice, some of the most successful companies in the world have turned to the same source: Scrum.  I know, it’s a funny name, but when it comes to online efficiency these advisors are definitely top notch!  In a nutshell, for the past 20+ years the team at Scrum has established itself as a go-to resource for top-tier businesses that are seeking change or are in need of some first aid.

scrum fieldbook

Curious to find out more?  One of its co-founders, J.J. Sutherland, has recently taken some of his company’s advice and made it publicly available in his latest book, The Scrum Fieldbook.  If you’re looking for clever ways to automate your business and consolidate your sales process—and find out what Scrum truly means—this might be the book for you!

Here is the summary from Amazon:

“Based on years of work in the field with scores of companies, including Bosch, 3M, Schlumberger, and Rio Tinto, The Scrum Fieldbook delivers a hands-on, practical approach to rapidly delivering value for companies and organizations.
“Scrum is the secret weapon behind some of today’s most successful companies. Businesses like Google, Facebook, Amazon, and Apple use Scrum to drive incredibly fast innovation, laser focus on customers, and continuous improvement, and to decrease decision times in order to reshape the world.
“Scrum is the most utilized Agile framework. In recent years, its use has exploded across the corporate world, far beyond its software and technology roots.
“J. J. Sutherland and the team at Scrum Inc. have dramatically improved performance at global banks, utility providers, medical device manufacturers, mining giants, and firms on the cutting edge of genetic science. Scrum has helped companies large and small thrive in the age of disruption.
“In Sutherland’s first book, the national bestseller Scrum: The Art of Doing Twice the Work in Half the Time, coauthored with his father, Jeff, the co-creator of Scrum, he laid out the Scrum framework used by almost all of today’s leading technology companies.
“In The Scrum Fieldbook, he draws on his firm’s extensive experience in the field to take leaders, managers, and employees deeper into the specific challenges and new opportunities organizations face in an Agile transformation. He shows how the Scrum framework can be successfully applied to any project in any industry, from automobile manufacturers in the U.S. and Europe to nonprofits in Africa, from home renovation contractors in Minnesota to gas exploration companies in South America, from fighter plane builders in Sweden to U.S. Navy Special Forces teams in regions of the world we can’t mention.”

Sales Training That Works! Selling in 6.

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Posted by Mark Jewell