In uncertain times, a personal touch can go a long way. This week I would like you to examine the notion of “micro-experiences” and find a way to integrate it your business interactions this week.
Micro-experience are “brand interactions that happen across all the digital channels at our disposal today - email, web, mobile, push notifications and more.” Although this explanation is pretty dry, these examples provided by Ladders prove they can be very creative and personal, especially when they provide a prospect something they didn’t anticipate.
Curious? I would definitely add this short article to your reading list this weekend. There are bonus suggestions you can use in your personal life as well.