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The Importance of Micro-Experiences


In uncertain times, a personal touch can go a long way.  This week I would like you to examine the notion of “micro-experiences” and find a way to integrate it your business interactions this week.

The Importance of Micro-Experiences

Micro-experience are “brand interactions that happen across all the digital channels at our disposal today - email, web, mobile, push notifications and more.”  Although this explanation is pretty dry, these examples provided by Ladders prove they can be very creative and personal, especially when they provide a prospect something they didn’t anticipate.

Curious?  I would definitely add this short article to your reading list this weekend. There are bonus suggestions you can use in your personal life as well. 

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Posted by Mark Jewell