We very often explore the “why” behind our sales interactions, but what about the “why” behind our goals? Ideally our work shouldn’t be about “doing,” but “growing.” Goals are how we measure that progress, and if they aren’t meaningful, why pursue them at all?
I’ve recommended Zig Ziglar’s books before, in particular Secrets of Closing the Sale. This is one of his latest, in which his straightforward advice and sense of humor illuminate the essentials of goal-setting. How do you start? What are the most effective ways to do it? Why are you avoiding it when you could be benefitting from growing today, tomorrow and onward?
This is a book about starting that process now.
Here is the summary from Amazon:
“Do you ever find yourself confusing activity with accomplishment?
“In this book, legendary speaker and author, Zig Ziglar points out you can't hit a target you don't have. He shares the 4 Reasons People Don't Set Goals.
“Anyone can be, do, and have more. BUT... ‘You cannot make it as a wandering generality. You must become a meaningful specific.’
“Zig guides you through the 9 Steps of Setting Goals. And he encourages you with, ‘A goal properly set is halfway reached.’
“Zig shares a quote by Oliver Wendall Holmes, ‘Many people die with their music still in them. Why is this so? Too often it is because they are always getting ready to live. Before they know it, time runs out.’
“After teaching the steps to setting goals, Zig takes you straight into ACTION! Zig identifies 13 Variables in the Formula to Reach Your Goals. The day by day actions work. ‘When you take hold of these ideas and follow the procedures, you will accomplish goals.’
“If you're familiar with Zig, you know you'll get lots of folksy stories and one-liners in this book. And motivation by the wheelbarrow load. What you might be surprised by is the level of practicality. Zig breaks the goal setting and getting processes down to step by step, day by day actions. Whether you are just now experiencing Zig Ziglar for the first time or even if you have followed him for years, this book will be a life-changing revelation.”