Sep
09

The Art of Blitzscaling

selling-energy

When it comes to business, there’s nothing more fascinating than a success story about rapid, exponential growth.  Some may call it luck or overnight success, but the real question is how does something like that happen in the first place?

blitzscaling


In
Blitzscaling, entrepreneurs Reid Hoffman and Chris Yeh discuss how to foster the right ideas and circumstances for that growth.  The emphasis is on time and positioning yourself in the market. Moreover, these tactics can be used when the time is right and withdrawn when conditions change. 

If you’ve already established yourself in a market (this book doesn’t necessarily apply to new start-ups), then this is an insightful how-to guide on fast-tracking your way to success. 

Here is the summary on Amazon:

“What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb?  Yet those who actually manage to do so are exceedingly rare.  So, what separates the startups that get disrupted and disappear from the ones who grow to become global giants?

“The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion – as quickly as possible.

“When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more.  

“Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.”

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Posted by Mark Jewell