Social media is now an indispensable part of running a successful business. However, when it comes to your online presence, is that all you want it to be - a presence?
That’s where a book like the No B.S. Guide to Direct Response Social Media Marketing comes in. It argues that an online presence shouldn’t necessarily focus on promotion as much as forming relationships. If done well, the response can be phenomenal, manifesting itself in both improved brand awareness and genuine financial returns. The introduction of the book sums it up: “Nothing has proven to give a higher ROI than social media marketing.”
With this Guide, the emphasis is on monetizing your social media presence, not so much on gaining likes, shares or responses. There are a variety of ways to this and most of them revolve around some basic and succinct rules:
- Make an offer.
- Make sure there is a reason to respond.
- Provide clear instructions.
- Track and measure your engagement.
If you’re looking into expanding your reach with social media and monetizing your responses, then this is a book to add to your library.
Here is the summary on Amazon:
“To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire-maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing.
“Daring readers to stop accepting non-monetizable ‘likes’ and ‘shares’ for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are—another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums.”