Oct
17

Lead Generation Tips

selling-energy

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Finding high-quality leads for your product or service is vital for successful business development. Here are some practical lead generation tips to keep in mind: 

  • Embrace and cultivate all of the empowering qualities of a sales professional.
  • Commit to being proactive rather than reactive. 
  • Learn to leverage those who sell your typical prospects before and after you do.
    • Property managers who need to field and address all of those “hot/cold” calls from disgruntled occupants.
    • Building engineering firms that have to operate the aging equipment you should be replacing.
    • Mechanical contractors who have to service equipment long past its estimated lifetime.
    • Other suppliers who provide parts for aging equipment. 
    • Air balancing firms, duct cleaning firms, etc. 
    • Real estate brokers with knowledge of thermal comfort, noise, and other building shortcomings in the buildings they know well.
  • Think carefully about your ideal prospects and build a profile to begin pursuing today.
  • Take the time to build the tools you’ll need to open doors and keep them open.
  • Get organized and automated so that you can keep up with the surge of sales activity you’re about to experience.

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Posted by Mark Jewell