Social media marketing has become a standard for businesses large and small. It allows a business to communicate directly with customers on a more informal level and encourages consumers to take part in the marketing efforts of their favorite companies. While this is a great development in the world of marketing, it can complicate the job of the marketing department and can be very time-consuming to manage, especially without any prior experience.
Entrepreneur published an article that offers a great foundation for leveraging the power of content and social media marketing. If you’re looking to understand social media marketing fundamentals, I highly recommend giving it a read.
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