We have all heard the phrase “choice of words,” usually as a compliment or a criticism. The words we use can make or break a conversation with someone, and when it comes to business your livelihood is on the line. You can’t afford to make mistakes!
This weekend we recommend some meaningful and effective words that Bill Gates uses in his communications. Including them in your discussions will help you illustrate your points and steer things in the right direction, while also motivating your customer and preemptively addressing their concerns. Although simple, some of Gates’ choices might surprise you.