“It ain’t whatcha write, it’s the way atcha write it.” – Jack Kerouac
What if I told you that the key to reaching (and exceeding) your sales goal this year could be found in today’s blog article below? Chances are you’d probably keep reading…
Whether you’re aware of it or not, the way that you write – and the specific words that you choose to use – can have a major effect on your ability to build rapport and influence your prospects. Certain words and ideas, when framed correctly in writing, can subconsciously capture the reader’s attention and convert them from a skeptic into a believer.
In the energy efficiency sales world, we’re constantly communicating our ideas in writing – whether it’s through informal emails or formal proposals. A sales professional with even the best interpersonal skills will not reach his or her true potential without the ability to capture attention in writing.
I’d like to share an article I found on the Write to Done blog that gives some excellent tips on how to use writing to influence your audience. It’s a quick read, and definitely worth the time.