There’s a popular assumption that selling is an extrovert’s job. This doesn’t necessarily mean that the quiet and more introspective of us can’t excel in the same field. If anything, an introvert’s sense of organization and willingness to practice can be just as effective as persistence and improvising.
In The Introvert’s Edge, life coach and business consultant Matthew Pollard outlines ways to take the same qualities that label someone as “shy” or “quiet” and turn them into personal assets. You can be a compelling storyteller, an empathetic interviewer or a dogged researcher and advocate for your customers.
When it comes to sales, the most important thing is sincerity. If you’re having trouble with confidence or honing your people skills, this might be a book to add to your reading list this week.
Here is the summary on Amazon:
“An introvert salesperson? Isn’t that an oxymoron? Not at all. Sales is a skill just like any other, which anyone can learn and master--including the introvert who is more comfortable alone than in the sales field. As with finding any type of success, it’s all about learning how to leverage one’s own natural strengths.
“Extroverts are rarely short on words, and their conversations and sales pitches never feel sales-y to them. The world of sales just comes natural to the extrovert. But introverts aren’t comfortable with traditional tactics like aggressively pushing a product or talking over a customer's objections. What makes The Introvert’s Edge so powerful and practical is that it explains how the introvert can feel equally comfortable and sincere in the sales world as well--without changing who they are!
“Within these pages, the introvert can learn how to find natural confidence, prepare for every situation, sidestep objections that would otherwise expose their uncomfortableness, ask for the sale (without asking), profit from a process that doesn’t rely on personality, and simply enjoy sales!
“The introverted salesperson is no longer an oxymoron--it’s a recipe for success!”