Whether you like it or not, social media is here to stay. It has become a permanent part of the online landscape. If you’re trying to establish yourself as a sales professional, it is much more difficult to reach customers if they can’t find you on Twitter, Facebook, LinkedIn or other social media platforms. This is also the case for Yelp, one of the most popular social marketing tools on the internet. It’s where customers go to find out who you are, what you do and how others value your offerings.
However, if you aren’t familiar with these sites, where do you begin? Not everyone is computer literate and delving into the world of social media can be a bit overwhelming. If that’s the case for you, one of the most straightforward guides out there is Greta Van Susteren’s Everything You Need to Know About Social Media (Without Having to Call a Kid).
To state the obvious: the title says it all! If you’re confused about the difference about a “like,” a “retweet” or a “tag,” this is the book that will set you straight, transforming the unfamiliar into an indispensable toolbox.
Here is the summary from Amazon:
“Greta Van Susteren has been named one of Forbes’ 100 Most Powerful Women in the World six times. She was formerly an anchor on MSNBC, CNN, and Fox News and lives in Washington, DC.
“The most practical, thorough, and reader-friendly guide around to living well on social media. From answering basic questions like “What’s the best site for you?” to “How to Tweet” and “What does it mean to ‘Tag’ someone?” to addressing important moral and behavioral issues like how to protect your privacy, how to avoid being roasted online, and whether it’s okay to get your news from Facebook, this is the essential handbook for anyone who wants to stay up to date with today’s changing technology.”