In keeping with our Selling in a Recession series, this week’s book recommendation is a treasure trove of strategies for sales management. Even if the word “manager” doesn’t appear in your job title, those skills still apply to you, since working remotely requires managing yourself and keeping track of your progress.
After all, if you’re already managing yourself, won’t it make things easier when you have to report to someone else? In taking on that extra responsibility, you will be setting yourself up to be the best sales professional you can be.
Here is the summary on Amazon:
“There are literally thousands of books on selling, coaching, and leadership, but what about the particulars of managing a sales force? Where are the frameworks, metrics, and best practices to help you succeed?
“Based on extensive research into how world-class companies measure and manage their sales forces, Cracking the Sales Management Code is the first operating manual for sales management. In it you will discover:
- The five critical processes that drive sales performance
- How to choose the right processes for your own team
- The three levels of sales metrics you must collect
- Which metrics you can "manage" and which ones you can't
- How to prioritize conflicting sales objectives
- How to align seller activities with business results
- How to use CRM to improve the impact of coaching
“As Neil Rackham writes in the foreword: ‘There's an acute shortage of good books on the specifics of sales management. Cracking the Sales Management Code is about the practical specifics of sales management in the new era, and it fills a void.’
“Cracking the Sales Management Code fills that void by providing foundational knowledge about how the sales force works. It reveals the gears and levers that actually control sales results. It adds clarity to things that you intuitively know and provides insight into things that you don't. It will change the way you manage your sellers from day to day, as well as the results you get from year to year.”