How often do you read blogs and online publications related to sales and marketing (aside from this one, of course)? In my experience, most people do not feed their minds with sales material on a regular basis. And it’s a shame, because it’s not as if you have to spend a lot of money to do so. Thanks to the immense reach of the internet, you can find a wealth of free resources for staying motivated and on top of your game.
One of my favorite resources is Seth Godin’s blog. Seth is a marketing genius. He's written best sellers on consumer marketing and similar topics. I particularly enjoy exploring concepts that he writes about and overlaying them onto the energy efficiency sales world because a lot of it is universal human psychology and can be applied to our industry. I highly recommend checking out Seth’s blog (and signing up for email updates so you don’t miss a beat).
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