Most people believe that marketing is simply getting your offerings in front of an audience and the interest will be self-generating. With the amount of competition and a variety of platforms at an entrepreneur’s disposal, this simply isn’t enough anymore. It takes time and effort to find your target audience, and even then, there isn’t a guarantee.
Fortunately, there are tricks of the trade that can fast-track your success. Many of them are outlined in Growth Hacker Marketing, which models its techniques on success stories like Spotify, Dropbox and AppSumo. Making product development a part of your marketing strategy can hook interested buyers before you’re official. Offering incentives for recruiting others or participating in your outreach is another promising approach. This and many other tools make this book a must-read.
Here is the summary on Amazon:
“Mega brands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.
“Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.
“Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses.
“Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.”