“Most people think ‘selling’ is the same as ‘talking’. But the most effective salespeople know that listening is the most important part of their job.”
- Roy Bartell
If you’re meeting with a prospect and you want to put your best foot forward, you need to not only ask the right questions but also listen carefully to what you’re hearing in response. You may discern details that you can use to tailor your future conversations or proposals so that they truly resonate with your prospect’s needs and desires.
You should limit the number of closed questions you use – these are questions that elicit a “yes” or “no” response. They’re generally used for testing understanding or knowledge, concluding a discussion, or making a decision. They’re good for setting the frame for open questions – or probing questions – that you’ll use to find out more detail. The responses to these open questions may very well reveal the information you need to make a compelling case for change.