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Accelerating Results in the Age of Disruption


Changes and challenges are inevitable when you’re working in sales.  This is something many sales professionals are dealing with right now; however, properly addressed, the outcome is always the same – most businesses can survive if they roll with the punches and come up with creative ways to reach prospects.

accelerating results in the age of disruption

That’s why I’m recommending that you check out Shane Cragun and Kate Sweetman’s Reinvention.  It uses examples from other historical shake-ups that have changed the way companies do business: recessions, the Internet, foreign competition, and emerging technologies.  The authors also provide solid advice on how you can succeed or fail when faced with overwhelming change, citing stories from Disney, BlackBerry, NASA, Microsoft, General Motors and Apple. 

If you’re interested in some straightforward advice and a crisis plan that can help you through this uncertain time, Reinvention may be what you’re looking for.

Here is the summary on Amazon:

“Today's disruptive, tumultuous, and ever-changing global business environment shows no signs of slowing. Authors Shane Cragun and Kate Sweetman believe it is time for a wake-up call to those hoping to thrive in the 21st century. Reinvention is the first business book to propose a simple algorithm, common principles, and set of tools that apply to both individuals and organizations facing disruptive and radical change.

“The ability to pivot quickly, profoundly, and effectively might be the most important core competency individuals and organizations must attain in order to prosper in the new economy. And it isn't enough to be able to change when you have to; leaders must change before they have to, in proactive ways that allow their organizations to leverage incoming global shockwaves to accelerate performance.

“Cragun and Sweetman use contemporary examples to drive important points home. Key strategies are couched in metaphors to create visual maps that will help the reader implement their new learnings at the moment of need. The stories and case studies are compelling, eclectic, and global, and take the reader beyond just the world of business.  Reinvention includes chapter insights written by six global experts from six different geographical business regions around the globe.”

Learn how to better capture your prospects’ attention, increase closing ratios, and shorten sales cycles.


Read more blogs on Books, Book Recommendation, Business Tips, Recession Selling

Posted by Mark Jewell