In the efficiency business, a successful referral can mean the difference between a lousy month and a great one. You can’t always rely on marketing and promotions to drive new business, so it’s vital that you set up a process for leveraging referrals to grow your business.
A recent article on the HubSpot blog called “The 7-Step Referral Checklist Top Salespeople Use to Close More Business” even suggests assigning a peer as your “referral buddy” to keep each other accountable.
For those of you who are not currently using referrals to their highest potential, I highly recommend reading this article.
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