When you are communicating with someone in writing, the words you choose to use have an impact on the way your reader perceives you. If you look at emails that C-level executives send and compare them with those sent by lower-level employees, you will notice that the executives’ emails are more concise and direct. They choose words that are straightforward and definitive. Why? As leaders, executives must project confidence and authority. They also can’t afford to give wishy-washy directions to their employees, so they choose words that are not likely to be misinterpreted.
Whether you’re a C-level executive or not, you can use words to project your confidence. And as we all know, confidence is a key trait of top-producing sales professionals. The next time you are writing an email, read it over before clicking “Send” and see if any of your words evoke a lack of confidence or show hesitation in what you are trying to communicate to the reader.
For a list of some of the most common words to avoid, check out this article.